Ekart scales unified network for Flipkart’s 10-minute and two-day deliveries
Flipkart’s logistics arm is linking Flipkart Minutes dark stores with its e-commerce network, while expanding franchise outlets for MSMEs and brands. Ekart targets more than 1,000 franchise outlets by end-2026 and 80-90% fulfilment-centre automation next year.
What happened
Ekart is integrating Flipkart Minutes dark stores with its existing e-commerce network to support 10-minute and two-day delivery. It is expanding a franchise
Key facts
- Ekart shipment volumes for Flipkart and Myntra grew 25-30% year-on-year
- Flipkart Minutes has expanded to over 1,000 dark stores across 130 cities in under two years
- Flipkart had 85 million daily active users; Myntra had 21 million, according to Bank of America
- Flipkart e-commerce GMV share estimated at 50-60%
- Annual shipment capacity exceeds 3 billion units with roughly 95% pin-code coverage
- Ekart has roughly 300 external clients, contributing 5-7% of revenue
- Ekart launched 300+ franchise outlets and targets more than 1,000 by end-2026
- Fulfilment-centre automation is 60-70%, targeting 80-90% next year
- Unit costs have fallen roughly 40% over the past few years
- Quick-commerce viability requires sufficient orders within a 2-km radius
Why this matters
The franchise-led expansion creates partnership and acquisition opportunities in last-mile delivery, MSME enablement, dark-store operations and warehouse automation as Ekart integrates quick commerce with its core e-commerce network.
What to watch
- Pace of franchise-outlet additions versus the stated 1,000-plus target by end-2026.
- Whether Ekart publicly reports lower delivery cost, improved on-time delivery or higher utilisation from shared quick-commerce and e-commerce capacity.
- Expansion of Flipkart Minutes into new cities, especially beyond top metros, without a proportional increase in dark-store ownership.
- Adoption of franchise outlets for returns and seller parcel acceptance, which would indicate a broader logistics-platform strategy.
- Automation rollout progress toward 80-90% of fulfilment centres and any associated workforce or throughput disclosures.
- Changes in Flipkart's delivery promises, shipping fees, seller fulfilment programs or assortment availability across Minutes and standard e-commerce.
- Deploy common order-routing and inventory-allocation systems across Flipkart Minutes dark stores, Ekart fulfilment centres and franchise outlets.
- Position franchise outlets as multi-service nodes for parcel pickup, returns, seller onboarding and MSME shipping rather than delivery-only points.
- Increase automated sorting, packaging and returns processing at fulfilment centres to absorb higher order fragmentation from quick commerce.
- Use fast-delivery coverage as a marketplace lever, offering selected sellers preferential placement or conversion benefits for inventory positioned in Ekart-linked nodes.
- Expect competitors including Amazon, Meesho, Delhivery, Shadowfax and quick-commerce platforms to expand hybrid dark-store, pickup-point and partner-led last-mile models.
Also reported by
- Mint — Same time