Flipkart’s Ekart opens pan-India logistics network to external businesses

Ekart is offering its logistics network to MSMEs, D2C brands and FMCG companies, with 300-plus franchise outlets already operational and a target of more than 1,000 by end-2026.

— FiledTue, 28 Jul, 2026, 16:45 IST·First seen Tue, 28 Jul, 2026, 16:45 IST·Source ET Retail

What happened

Flipkart’s Ekart has opened its pan-India logistics network to external MSMEs, D2C and FMCG businesses. It operates 300-plus franchise outlets and aims for over

Key facts

  • Over 300 franchise outlets operationalised
  • More than 1,000 outlets planned by end-2026
  • Over 1 million square feet of dedicated warehousing
  • Grade-A warehouses across over 20 locations
  • More than 14,000 trucks deployed daily
  • Delivery coverage across 15,000-plus pincodes
  • Established in 2009

Why this matters

Ekart’s platform expansion makes it a potential logistics partner for brands seeking pan-India distribution and raises the strategic value of alliances or acquisitions in warehousing, freight technology and last-mile delivery.

What to watch

  • Named external enterprise, FMCG or high-volume D2C client wins.
  • Franchise outlet count, active pin codes and progress toward the 1,000-outlet target.
  • Disclosure of external-business shipment mix, revenue contribution or warehouse utilization.
  • Pricing moves and capacity responses from Delhivery, Ecom Express, Xpressbees, Shadowfax and Amazon Shipping.
  • Service metrics including delivery turnaround, return-to-origin rates, damage claims and COD remittance performance.
  • Evidence that Ekart offers non-Flipkart merchants neutral access without preferential treatment for Flipkart-linked sellers.
  • New warehouse leases, automation investments or acquisitions in fulfilment, freight forwarding or returns logistics.
  • Launch segmented 3PL products for D2C, FMCG and MSMEs, including multi-channel fulfilment, returns and cash-on-delivery reconciliation.
  • Add franchise outlets aggressively in tier-2, tier-3 and rural markets to reach the stated 1,000-plus target by end-2026.
  • Offer introductory volume pricing and service-level guarantees to acquire anchor external clients.
  • Expand warehouse capacity near consumption hubs and build category-specific capabilities for FMCG, bulky goods and temperature-sensitive shipments.
  • Integrate merchant order-management systems and marketplaces to make Ekart a channel-agnostic fulfilment provider.
  • Strengthen franchise governance, delivery quality controls and claims handling as third-party client exposure rises.