Flipkart-backed super.money launches multi-brand gifting platform superGift
superGift offers digital and physical gift cards redeemable across Flipkart, Myntra, Cleartrip, District and Zomato, spanning e-commerce, fashion, travel and jewellery.
What happened
Flipkart-backed super.money launched superGift, a multi-brand digital and physical gifting platform covering e-commerce, fashion, travel and jewellery, with
Key facts
- 15% year-on-year growth in India's gift card market in CY2025
Why this matters
superGift makes super.money a more relevant partnership target for brands, merchants and loyalty platforms seeking bundled gift-card distribution across e-commerce, fashion, travel, jewellery and food delivery.
What to watch
- Disclosure of corporate gifting partnerships, enterprise clients or bulk-order volumes.
- Whether superGift requires super.money app onboarding or works through a low-friction web and messaging flow.
- New UPI-linked reward mechanics, cashback offers or gift-card purchase discounts.
- Merchant additions outside Flipkart, Myntra, Cleartrip, District and Zomato.
- Gift-card breakage rates, redemption windows, refund policies and complaints around partial balances.
- RBI, tax or consumer-protection developments affecting prepaid instruments, KYC or stored-value products.
- Competitive responses from Amazon Pay, PhonePe, Paytm, CRED, Gyftr, Woohoo and brand-led gift-card marketplaces.
- Evidence that recipients subsequently transact on super.money or other Flipkart-group properties.
- Launch a corporate gifting dashboard with bulk issuance, recipient controls, GST invoicing, API integration and campaign analytics.
- Bundle superGift with super.money UPI rewards, cashback and referral programs to turn gifting into a user-acquisition loop.
- Add scheduled gifting for festivals, birthdays and weddings, plus group-gifting and personalized digital delivery.
- Expand the merchant roster beyond the Flipkart-linked ecosystem into groceries, food delivery, entertainment, mobility, beauty and premium brands.
- Introduce variable-denomination and partial-redemption features, reducing unused balances and improving recipient flexibility.
- Build anti-fraud controls for bulk purchases, rapid resale patterns, suspicious redemption clusters and compromised accounts.
- Use redemption data to create cross-category offers, such as travel-gift recipients receiving fashion or commerce incentives.