super.money targets e-commerce at 20% of revenue by December
Flipkart-backed super.money is rolling out splitStore, combining shopping, UPI payments and instalment credit. The platform will use Flipkart’s catalogue and delivery network while adding direct brand partnerships and consumer-durables categories.
What happened
Flipkart-backed super.money is rolling out splitStore, combining e-commerce, UPI payments and installment credit. It targets commerce contributing one-fifth of
Key facts
- E-commerce is targeted to contribute 20% of revenue by December
- 15 million-20 million monthly active customers
- Potential partnerships with 4-5 lenders
- One-third down payment upfront
- Loss rates below 0.5%
Why this matters
super.money’s reliance on Flipkart infrastructure makes direct brand and consumer-durables partnerships strategically valuable for expanding assortment, subsidising acquisition and improving credit-led basket economics.
What to watch
- Evidence that e-commerce reaches or misses the stated 20% revenue target by December.
- splitStore GMV, order frequency, average order value and repeat-purchase rates versus UPI-only user cohorts.
- Share of transactions financed through instalments, approval rates, repayment performance and delinquency trends.
- Number and quality of direct brand partnerships, especially in electronics, appliances and premium durables.
- Flipkart placement intensity, catalogue breadth, delivery-service levels and whether super.money receives exclusive offers.
- RBI or NPCI actions affecting digital lending partnerships, UPI incentives, data use, KYC or credit disclosures.
- Changes in cashback intensity, lender economics and contribution margins per commerce order.
- Prioritize consumer durables, electronics and other high-AOV categories where instalment financing materially changes purchase affordability.
- Use Flipkart browsing, fulfilment and returns data to improve credit prequalification, fraud controls and offer personalization.
- Sign direct brand partnerships for exclusive financing, cashbacks and bundled warranties to avoid being only a Flipkart catalogue layer.
- Build merchant-funded promotions and lender risk-sharing arrangements to reduce dependence on balance-sheet subsidies.
- Cross-sell super.money payment users into credit and commerce while using repayment behavior to expand credit limits selectively.