Ex-Flipkart builder Prakash Sikaria scales super.money into India's 5th-largest UPI app
Flipkart-backed super.money, launched in 2024 under Prakash Sikaria, now handles 440M monthly UPI transactions with 10M MAU and a ~$1B valuation. Expanding into credit, deposits and commerce, it targets a $100M revenue run rate by end-2026 and Ebitda profitability by December 2027.
What happened
Prakash Sikaria, ex-Flipkart builder, leads super.money, a Flipkart-backed fintech launched in 2024. It became India's fifth-largest UPI app with 440M monthly
Key facts
- $50 million investment
- ~$1 billion valuation
- 440 million monthly UPI transactions
- 10 million MAU
- 1.8% UPI market share
- Rs 1,000 crore monthly personal loans
- 100,000+ secured credit cards
- $100 million revenue run rate by end 2026
- Ebitda profitable by Dec 2027
- $200-300 million revenue by 2027
Why this matters
Flipkart-backed super.money's rapid ascent to India's 5th-largest UPI app makes it a strategic partner or competitive threat in payments-led commerce and lending distribution.
What to watch
- NPCI 30% market-share cap enforcement timeline and MDR policy signals
- Monthly UPI transaction and MAU trajectory vs the 440M/10M baseline
- Disclosed revenue run-rate progress toward $100M by end-2026
- RBI digital lending / fintech guideline changes
- Competitive moves from PhonePe, Google Pay, Paytm on credit-on-UPI
- Watch for NBFC/lending partnerships or license acquisition to underpin the credit push
- Deeper Flipkart/Walmart commerce integration to lower CAC and boost MAU-to-borrower conversion
- Deposit product launch tied to bank partnerships to build float and stickiness
- Fresh funding round or internal Flipkart capital allocation to fund the 2026-27 growth runway