Myntra scales AI across ops as Naturis raises Rs 100 Cr and Raptee.HV opens Bengaluru EV centre
India retail roundup: Myntra expands AI across customer and seller operations (90% MAU reach); beauty CDMO Naturis Cosmetics raises Rs 100 crore; Raptee.HV opens a Bengaluru EV experience centre; Zithara.AI partners jewelry brand Palmonas for offline retail CRM.
What happened
Roundup with multiple India retail items: Naturis Cosmetics beauty CDMO raises Rs 100 Cr; Myntra expands AI across customer/seller ops; Raptee.HV opens
Key facts
- Rs 100 crore
- 15 days to under 2 days
- 90% MAU
Why this matters
Fragmented activity across AI ops, beauty CDMO, EV retail, and jewelry CRM points to partnership and roll-up opportunities in India's omni-channel enablement stack.
What to watch
- Myntra disclosing AI-driven conversion or margin uplift figures, not just MAU reach
- Naturis client roster and utilization rate post-raise
- New offline-CRM partnership announcements from Zithara.AI or rivals
- EV two-wheeler retail footfall/conversion or financing scheme launches
- Competitor AI feature launches or funding in beauty CDMO space
- Myntra to monetize AI via seller SaaS/ad tooling and quantify GMV lift beyond reach metrics
- Naturis to sign anchor D2C brand clients and expand plant capacity within 2-3 quarters
- Zithara.AI to pursue additional jewelry/fashion offline-CRM logos using Palmonas as proof point
- Competitors (Nykaa, Ajio, Flipkart) to publicize GenAI feature parity announcements
- Raptee.HV to expand experience centres to tier-1 metros contingent on Bengaluru conversion data