Apparel Group India opens eight Ben Sherman stores, targets rapid India rollout
Apparel Group India is positioning British menswear label Ben Sherman as a strategic growth driver, with eight stores now open across India and online distribution through Myntra and Nykaa. The company plans a high-speed omnichannel expansion across key markets.
What happened
Apparel Group India is rapidly rolling out British menswear brand Ben Sherman, opening eight stores across Indian cities and selling via Myntra and Nykaa. The
Key facts
- Eight Ben Sherman stores opened
- Apparel Group India operates over 300 stores
- Over 20 international brands
- Presence across 50 cities
What changed
Apparel Group India is rapidly rolling out British menswear brand Ben Sherman, opening eight stores across Indian cities and selling via Myntra and Nykaa. The retailer positions the licensed brand as a strategic menswear growth driver within its scalable omnichannel network.
Why this matters
Ben Sherman’s eight-store launch gives Apparel Group India a scalable omnichannel menswear platform, leveraging its 300-plus-store network and Myntra/Nykaa distribution for rapid rollout.
What to watch
- Announcements of store-count targets, new-city entries or signed mall leases.
- Ben Sherman’s positioning and price architecture versus brands such as Tommy Hilfiger, US Polo Assn., Jack & Jones, Levi’s and Indian premium casualwear labels.
- Marketplace visibility, assortment breadth, review volumes and discount intensity on Myntra and Nykaa.
- Evidence of expansion beyond standalone stores into shop-in-shops, department stores or franchise partnerships.
- Same-store sales signals, promotional cadence and any indications that the brand is broadening into womenswear, accessories or youth-oriented categories.