Ben Sherman enters India’s physical retail market with four stores

British menswear brand Ben Sherman has opened stores in Surat, Indore, Greater Noida and Lucknow after launching online in India last year. Apparel Group India is leading the rollout for Marquee Brands, with more locations planned in major markets.

— Source publishedMon, 24 Aug, 2026, 14:51 IST·First seen Mon, 24 Aug, 2026, 14:55 IST·Source IMAGES Business of Fashion

What happened

British menswear brand Ben Sherman has entered India’s physical retail market with four stores in Surat, Indore, Greater Noida and Lucknow, following its

Key facts

  • 4 new stores
  • Founded in 1963

Why this matters

The Apparel Group India partnership gives Marquee Brands a local retail platform for accelerated Indian expansion, potentially making further distribution, franchise and brand-portfolio collaborations more attractive.

What to watch

  • Announcements of second-wave locations, especially whether openings favor metros or Tier-2 cities.
  • Evidence of mall versus high-street placement and store-size consistency across the rollout.
  • India-specific pricing, promotional intensity and local assortment additions.
  • Launch of click-and-collect, same-city delivery or unified loyalty features.
  • Expansion into department stores, marketplaces or multi-brand retail doors.
  • Any additional Marquee Brands labels introduced by Apparel Group India, which would indicate broader platform confidence.
  • Open additional stores in Delhi NCR, Mumbai, Bengaluru, Hyderabad, Pune and Ahmedabad, likely with a continued Tier-2 market bias.
  • Localize the product mix toward shirts, polos, chinos, lightweight tailoring and festive/occasionwear suitable for Indian climate and purchase occasions.
  • Build omnichannel linkage between the existing India e-commerce operation and stores through click-and-collect, store-led fulfillment and localized promotions.
  • Use Apparel Group India's mall relationships to secure high-traffic premium locations and potentially introduce shop-in-shop formats.
  • Increase brand-building through influencer, cricket/football lifestyle, mall-event and seasonal campaign activity around wedding and festive demand.

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