Apple folds TV, Arcade and Music Select into iCloud+ plans in India
Apple is expanding iCloud+ in India with Apple TV, Apple Arcade and Apple Music Select, while closing Apple One to new subscribers and ending standalone TV and Arcade plans. iCloud+ starts at ₹75 a month for 50GB, with Family Sharing for up to six people; eligible Airtel postpaid iPhone users can also access the offer.
What happened
Apple is bundling Apple TV, Apple Arcade and Apple Music Select with iCloud+ plans in India, while ending standalone Apple TV and Arcade subscriptions and
Key facts
- ₹75/month for 50GB
- ₹219/month for 200GB
- ₹749/month for 2TB
- ₹2,999/month for 6TB
- ₹5,900/month for 12TB
What changed
Apple is bundling Apple TV, Apple Arcade and Apple Music Select with iCloud+ plans in India, while ending standalone Apple TV and Arcade subscriptions and closing Apple One to new subscribers. Eligible Airtel postpaid iPhone users can access the expanded bundle.
Why this matters
Apple’s cloud-led bundle can improve India subscriber retention and family-plan adoption by making iCloud+ the central entry point for entertainment and music services.
What to watch
- Changes in India iCloud+ plan pricing, storage allowances or bundled-service eligibility.
- Whether Apple expands the bundle beyond Airtel postpaid iPhone users to other carriers, prepaid users or Android-accessible services.
- Apple disclosures or channel evidence of higher iCloud+ attachment, Family Sharing adoption, Apple TV viewership or Arcade engagement in India.
- Airtel promotional placement, subscriber offers and evidence that the bundle improves postpaid upgrades or reduces churn.
- Competitor responses from Jio, Google One, YouTube, Amazon Prime, Spotify and major Indian streaming platforms.