Apple India sales cross $10bn as retail network reaches six stores

Apple’s India sales exceeded $10 billion in the 12 months through March, up from about $9 billion a year earlier. The iPhone maker now has six official stores, alongside premium reseller expansion, financing offers and a growing local manufacturing base.

— Source publishedTue, 4 Aug, 2026, 13:44 IST·First seen Tue, 4 Aug, 2026, 13:54 IST·Source ET Retail

What happened

Apple’s annual India sales surpassed $10 billion for the first time, driven mainly by iPhones. The company expanded to six official stores, added premium

Key facts

  • Annual India sales exceeded $10 billion in the 12 months through March
  • Prior-year India sales were about $9 billion
  • Apple has six official stores in India after opening a Mumbai store in February
  • Apple launched its India online store in 2020
  • Its first two India stores opened in Mumbai and New Delhi in 2023
  • Entry-level iPhone 17 costs Rs 82,900 ($870) in India versus $799 in the US
  • One in four iPhones is made in India
  • Five factories produce iPhones in India

Why this matters

Apple’s six-store footprint and reseller-led reach make financing, distribution, after-sales service and Indian manufacturing partners increasingly strategic targets for ecosystem deals.

What to watch

  • Announcements of new Apple Store leases, construction activity or city-specific hiring.
  • India iPhone shipment and premium-segment share data, especially around festive-season sales.
  • Changes in local manufacturing volumes, supplier additions and production of newer iPhone generations in India.
  • The scale of trade-in, zero-interest EMI and bank-cashback promotions relative to rivals.
  • Growth in authorized service centers, premium reseller openings and Apple ecosystem accessory sales.
  • Indian tariff, production-linked incentive or local-content policy changes.
  • Open additional official stores in high-income metros and affluent mall corridors, likely including Delhi NCR, Mumbai and southern technology hubs.
  • Expand premium reseller formats into tier-2 cities where Apple can offer financing, trade-ins and authorized service without full flagship-store investment.
  • Broaden bank, EMI and trade-in incentives to lower the effective entry price of current and prior-generation iPhones.
  • Increase local production and supplier localization, particularly for higher-volume iPhone models and components.
  • Use the retail footprint to push ecosystem bundles spanning AirPods, Apple Watch, Macs, iPad and paid services.