Apple sets India pricing for AirPods 5 and new Apple Watch models

Apple has opened pre-orders for AirPods 5, Watch Series 12 and Watch Ultra 4, with retail availability slated for September 18. Prices start at Rs 14,900 for AirPods 5, Rs 56,900 for Series 12 and Rs 109,900 for Ultra 4.

— Source publishedThu, 10 Sept, 2026, 10:30 IST·First seen Thu, 10 Sept, 2026, 10:46 IST·Source YourStory

What happened

Apple has announced India pricing and September 18 availability for AirPods 5, Watch Series 12 and Watch Ultra 4, expanding its premium wearables lineup with

Key facts

  • AirPods 5: Rs 14,900
  • AirPods 5 wireless-charging version: Rs 17,900
  • Apple Watch Series 12 starts at Rs 56,900
  • Apple Watch Ultra 4 starts at Rs 109,900
  • Store availability: September 18
  • AirPods 5 noise suppression: up to 50% more than AirPods 4 with ANC
  • Ultra 4 battery: up to 50 hours standard, 84 hours Low Power Mode, 45 hours GPS workout tracking

Why this matters

Apple’s broader India wearables assortment raises the competitive bar for device makers, health-tech partners and premium retail channels seeking to capture ecosystem-led accessory and services demand.

What to watch

  • Pre-order delivery estimates extending beyond launch week, signaling stronger-than-planned demand.
  • Bank and marketplace discount depth versus Apple's listed prices.
  • AirPods 5 mix relative to Watch Series 12 and Ultra 4, indicating whether audio is functioning as the entry point to Apple's wearable ecosystem.
  • Accessory attach rate and AppleCare penetration at launch.
  • Competitor price cuts or bundles from Samsung, Garmin, Bose, Sony and Indian smartwatch brands.
  • Festive-season sell-through in top metros versus tier-2 cities and the share financed through EMI or exchange.
  • Build launch bundles pairing AirPods and Apple Watch with iPhone trade-ins, AppleCare and premium accessories rather than relying on standalone discounts.
  • Secure band, case, charging and screen-protection inventory ahead of September 18, with merchandising focused on health tracking, battery life and gifting.
  • Expand no-cost EMI, bank-card and exchange offers across online and store channels to lower the perceived price barrier for Series 12 and Ultra 4.
  • Segment outreach to existing Apple Watch and AirPods owners approaching replacement age, especially affluent metro customers and fitness-oriented consumers.
  • Monitor competitor promotional calendars and preserve margin flexibility for selective matching during the festive season.

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