Apple to open India pre-orders for iPhone 18 Pro series on Sep 12

Apple’s iPhone 18 Pro and iPhone 18 Pro Max are slated to reach Indian retail on September 18, following pre-orders from September 12. Prices are reported to start at ₹1,64,900 and ₹1,79,900, respectively.

— Source publishedThu, 10 Sept, 2026, 10:36 IST·First seen Thu, 10 Sept, 2026, 10:38 IST·Source Outlook Business

What happened

Apple will open India pre-orders for iPhone 18 Pro and Pro Max on September 12, with retail availability from September 18. Prices start at ₹1,64,900 and

Key facts

  • iPhone 18 Pro starting price: ₹1,64,900
  • iPhone 18 Pro Max starting price: ₹1,79,900
  • Pre-orders begin September 12
  • India availability begins September 18
  • Pre-orders across more than 65 countries and regions
  • Storage options: 256GB, 512GB, 1TB, 2TB
  • Apple India revenue estimated above $10 billion in FY26
  • Apple India revenue near ₹1 lakh crore
  • FY26 iPhone shipments: 14 million units
  • FY26 iPhone shipment growth: 24% year-on-year

Why this matters

The launch heightens the value of partnerships that expand Apple’s premium India ecosystem, including financing, trade-in, carrier, retail, and service capabilities.

What to watch

  • Official Apple India pricing, storage variants and pre-order terms versus reported price points.
  • Availability lead times and sell-through during the first 72 hours of pre-orders.
  • Share of purchases using EMI, trade-in and bank offers.
  • Accessory and AppleCare attach rates by channel.
  • Competitor festive-season cashback, exchange and bundle announcements.
  • Delivery-date slippage or constrained Pro Max inventory, which could redirect demand to alternative models or retailers.
  • Secure iPhone 18 Pro allocation, launch-day inventory and rapid replenishment plans for top-tier metro stores.
  • Negotiate bank cashback, no-cost EMI and exchange guarantees before pre-orders open.
  • Bundle high-margin accessories, protection plans and wearables into pre-order offers rather than relying on handset discounting.
  • Build targeted CRM campaigns for iPhone 14 Pro, 15 Pro and 16 Pro owners nearing typical upgrade windows.
  • Prepare competitive price-monitoring and response plans for Samsung Galaxy, Google Pixel and other premium-device promotions.