Asus to localise gaming laptop production in Chennai, targeting 25-30% of India demand
Asus will begin manufacturing gaming laptops in India this financial year via an EMS partner in Chennai, claiming first-mover status in the category. The move aims to localise 25-30% of its India demand, reducing import reliance amid tightening laptop import rules.
What happened
ASUS · Asus will begin manufacturing gaming laptops in India this financial year through an EMS partner in Chennai, aiming to localise 25-30% of its India
Key facts
- 25-30%
Why this matters
Asus's Chennai EMS tie-up signals a wave of gaming-segment localisation deals, opening JV and contract manufacturing windows for India electronics players.