Asus to triple India laptop output to 20-30%, first to make TUF gaming laptops locally

Asus is scaling local laptop manufacturing in India from 10% to 20-30% in FY2025-26 via a Chennai-based EMS partner, becoming the first brand to produce TUF gaming laptops domestically. Move aligns with India's PLI-driven push for IT hardware localization.

— Source publishedThu, 11 Jun, 2026, 16:18 IST·First seen Fri, 12 Jun, 2026, 10:13 IST·Source ET Retail

What happened

ASUS · Asus plans to scale local laptop production in India from 10% to 20-30% this fiscal year, becoming first brand to manufacture TUF gaming laptops locally

Key facts

  • 10%
  • 20-30%
  • 25-30%

Why this matters

India IT hardware localization is consolidating around EMS partners—scout Chennai-cluster contract manufacturers and component suppliers for partnership or stake plays before competitors lock capacity.