Ather launches ₹99,999 Konarc scooter as JPMorgan raises target to ₹1,850
Ather Energy has launched the mass-market Konarc electric scooter on its EL platform, paired with its new Bedrock battery warranty of up to 10 years or 10 lakh km. JPMorgan lifted its target price from ₹1,570 to ₹1,850, citing the launch and features designed to improve EV ownership.
What happened
Ather Energy launched the mass-market Konarc electric scooter on its new EL platform, alongside the Bedrock battery. JPMorgan raised its target price to Rs
Key facts
- Shares rose as much as 3.6% to Rs 1,674.80
- Shares traded 2.66% higher at Rs 1,659.30
- JPMorgan target price raised to Rs 1,850 from Rs 1,570
- Konarc priced at Rs 99,999
- Bedrock battery warranty: 10 lakh km or 10 years
- One in four scooter buyers buys an electric scooter
Why this matters
Konarc’s mass-market positioning and Bedrock warranty raise the competitive bar for EV rivals, making battery lifecycle economics, platform scalability and dealer reach more important partnership or acquisition considerations.
What to watch
- Monthly Konarc bookings, deliveries and cancellation rates.
- Ather's market-share movement in sub-₹1 lakh electric scooters.
- Gross-margin guidance, warranty provisioning and EBITDA trajectory.
- Rival price cuts, battery-warranty extensions and new commuter-EV launches.
- Waiting periods, dealer inventory and service turnaround times.
- State subsidy or registration-policy changes affecting effective EV prices.
- Accelerate Konarc deliveries through metro and tier-2 dealership expansion.
- Bundle financing, exchange offers and warranty messaging around a lower monthly ownership cost than ICE alternatives.
- Use EL-platform volume to localize components and protect margins.
- Expand service capacity and battery diagnostics to prevent warranty claims from becoming a brand liability.
- Prioritize fleet, commuter and first-time EV buyer acquisition campaigns.