AUM Premium debuts Affirmation Collection, prints 12 mantras on 1-litre Himalayan water bottles
Himalayan spring water brand AUM Premium has launched The Affirmation Collection, 1-litre bottles featuring 12 curated affirmations to position hydration as a mindful daily ritual and giftable object. The range ships across 16,000+ pin codes via the brand's D2C site and Shopify storefront.
What happened
Himalayan spring water brand AUM Premium launched The Affirmation Collection, 1-litre bottles printed with 12 curated affirmations, positioning hydration as
Key facts
- 1-litre
- 12 affirmations
- 16,000 pin codes
Why this matters
AUM Premium's mindful-ritual positioning and national D2C footprint make it a watch-list candidate for wellness or lifestyle conglomerates seeking a premium hydration tuck-in.