Bajaj Auto plans two Chetak launches as it scales exclusive EV retail network
Bajaj Auto will introduce two Chetak electric scooters in the next six months while expanding its store-led EV strategy. About 80% of Chetak sales already come from 550 exclusive outlets, as the company targets market leadership without compromising profitability.
What happened
Bajaj Auto aims to lead India’s electric-scooter market while protecting margins, with two Chetak launches due within six months. It will expand its
Key facts
- Two new Chetak products planned over the next six months
- Five Chetak models currently span the 2501 and 3501 series
- 80% of Chetak sales come through 550 exclusive Chetak stores
- EVs account for about 30% of Bajaj Auto's domestic revenue
- 40,000-50,000 electric scooters sold monthly
- Electric models represent about 24% of India's scooter market
- Electric models represent about 45% of the L5 three-wheeler market
- 30,000-40,000 e-rickshaws sold monthly
- About 90% of e-rickshaws use lead-acid batteries
- Domestic motorcycle industry grew about 8% in the quarter
- 150-250cc motorcycle segment is growing more than 20%
- Domestic demand forecast to grow around 8-10%
- Exports increased from about 200,000 to 250,000 units monthly
Why this matters
Bajaj’s store-led EV expansion raises the strategic value of partnerships, retail real estate, charging ecosystems, and specialist capabilities that can accelerate premium electric two-wheeler reach.
What to watch
- Monthly VAHAN electric two-wheeler registrations and Chetak's share relative to TVS iQube, Ather, Ola and Hero Vida.
- Launch timing, ex-showroom pricing, certified range, battery warranty and charging specifications of the two new Chetak products.
- Growth in exclusive Chetak outlet count, geographic expansion and sales per outlet.
- Dealer inventory levels, delivery waiting periods and evidence of discounting or financing subvention.
- Customer reviews on service turnaround, spare-parts availability, software reliability and real-world range.
- Changes in central or state EV incentives, registration fees, financing rates or battery-safety regulation.
- Bajaj Auto commentary on EV gross margin, breakeven trajectory and capacity utilization.
- Launch the two Chetak variants with differentiated price points, range and battery options rather than incremental cosmetic upgrades.
- Add exclusive EV outlets selectively in high-registration urban clusters, prioritizing service throughput and dealer economics over headline store count.
- Increase financing, exchange and subscription-style offers to reduce upfront-price friction without broad list-price cuts.
- Expand fast-moving spare-parts availability and technician capacity, making service turnaround a competitive advantage.
- Use existing Bajaj dealer infrastructure for back-end support while keeping the consumer-facing Chetak experience premium and dedicated.
- Monitor competitor discounting and adjust variant mix or finance support before cutting sticker prices.