Bajaj Auto plans three product launches and two new brands ahead of festive season
Bajaj Auto has updated the Pulsar 125 and 150 and says it will introduce three more products within 45 days, alongside two new brands in coming months. The company is betting on festive demand after July total sales rose 30% year on year to 474,677 units.
What happened
Bajaj Auto launched updated Pulsar 125 and 150 motorcycles and plans three additional products plus two brands in coming months. The company expects strong
Key facts
- 3 new products planned within 45 days
- 2 new brands planned in coming months
- 12 models launched since last October
- Pulsar 150 introductory price: Rs 1.15 lakh
- Pulsar 125 introductory price: Rs 92,900
- July total sales: 474,677 units, up 30% YoY
- July domestic sales: 220,192 units, up 20% YoY
- Domestic two-wheeler sales: 165,747 units, up 19% YoY
- Pulsar 125 sales down 38% YoY
- Pulsar 150 sales down 67% YoY
- Two-wheeler industry growth: about 12%
- Motorcycle segment growth: about 10%
- EV growth: about 80%
Why this matters
Two planned new brands signal a broader portfolio-segmentation push, creating opportunities to assess whitespace in customer segments, channels and potential strategic partnerships.
What to watch
- August-October wholesale versus retail registration growth.
- Booking volumes and waiting periods for updated Pulsar 125 and 150 models.
- Launch timing, segment positioning and price points of the three upcoming products.
- Identity and category placement of the two new brands.
- Dealer inventory days, discounting levels and financing approval rates.
- Competitive responses from Hero MotoCorp, TVS, Honda and Royal Enfield.
- Commodity costs and any impact on motorcycle pricing or margins.
- Front-load production and dealer inventory for the 45-day launch window.
- Use finance offers, exchange schemes and digital booking campaigns to convert festive demand.
- Expand dealer training, service parts availability and test-ride capacity ahead of the new-brand rollout.
- Target competitor weak spots in 125cc-160cc motorcycles and adjacent entry-level segments with variant-specific pricing.