Bajaj Auto launches upgraded Pulsar 150 and Pulsar 125 range
Bajaj Auto has introduced updated Pulsar 150 and Pulsar 125 motorcycles, adding features such as ride modes, monoshock suspension and connected tech on higher variants. Prices start at Rs 1,15,233 for the Pulsar 150 and Rs 92,900 for the Pulsar 125, ex-showroom Delhi.
What happened
Bajaj Auto launched upgraded Pulsar 150 and Pulsar 125 motorcycles in India, adding new engines, gearboxes, ride modes, monoshock suspension and connected
Key facts
- Pulsar 150 starts at Rs 1,15,233 ex-showroom Delhi
- Pulsar 125 starts at Rs 92,900 ex-showroom Delhi
- Pulsar 150 range goes up to Rs 1.23 lakh
- Top Pulsar 125 variant costs Rs 1,04,318
- Pulsar 150: 149.5cc, 14 PS, 13.7 Nm
- Pulsar 125: 124.58cc, 12 PS, 11 Nm
- Higher variants get a 5-inch TFT console
Why this matters
The launch reinforces Bajaj’s strategy of defending scale in core commuter segments through incremental technology and suspension upgrades rather than pursuing a major portfolio reset.
What to watch
- Monthly wholesale and retail registrations for Pulsar 125 and Pulsar 150 versus pre-refresh run rates.
- Variant mix: share of higher-spec connected-tech and monoshock models in dealer invoices and registrations.
- Dealer discounting, finance subvention and inventory-age trends within 60-90 days of launch.
- New or refreshed 125-160cc offerings from TVS, Hero, Honda and other commuter-sport rivals.
- Consumer response to the ex-showroom-to-on-road price gap, particularly in price-sensitive tier-2 and tier-3 markets.
- Accessory, extended-warranty and service-package attachment rates on refreshed Pulsar deliveries.
- Push variant-specific retail messaging around ride modes, suspension and connectivity rather than positioning the launch as a cosmetic refresh.
- Use exchange and low-EMI programs to convert owners of older 125-150cc motorcycles into higher Pulsar trims.
- Bundle helmets, connectivity subscriptions where applicable, service packages and accessories to raise per-unit dealer revenue.
- Calibrate dealer allocations by city and variant to avoid buildup in premium trims before demand patterns are established.
- Track competitor financing and on-road-price gaps, especially against 125cc and 150-160cc commuter-sport models.