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Bajaj Auto launches upgraded Pulsar 150 and Pulsar 125 range
Bajaj Auto launched upgraded Pulsar 150 and Pulsar 125 motorcycles in India, adding new engines, gearboxes, ride modes, monoshock suspension and connected features. Prices start at Rs 1,15,233 and Rs 92,900 respectively, ex-showroom Delhi.
The numbers
Figures from NDTV Profit,
| Pulsar 150 range goes | up to Rs 1.23 lakh |
|---|---|
| Top Pulsar 125 variant costs | Rs 1,04,318 |
| Pulsar 150: | 149.5cc, 14 PS, 13.7 Nm |
| Pulsar 125: | 124.58cc, 12 PS, 11 Nm |
Also in the report
- Higher variants get a 5-inch TFT console
Why it matters for the brand
The launch reinforces Bajaj’s strategy of defending scale in core commuter segments through incremental technology and suspension upgrades rather than pursuing a major portfolio reset.
What to track next
- Monthly wholesale and retail registrations for Pulsar 125 and Pulsar 150 versus pre-refresh run rates.
- Variant mix: share of higher-spec connected-tech and monoshock models in dealer invoices and registrations.
- Dealer discounting, finance subvention and inventory-age trends within 60-90 days of launch.
- New or refreshed 125-160cc offerings from TVS, Hero, Honda and other commuter-sport rivals.
- Consumer response to the ex-showroom-to-on-road price gap, particularly in price-sensitive tier-2 and tier-3 markets.
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- Accessory, extended-warranty and service-package attachment rates on refreshed Pulsar deliveries.
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Push variant-specific retail messaging around ride modes, suspension and connectivity rather than positioning the launch as a cosmetic refresh.
- Use exchange and low-EMI programs to convert owners of older 125-150cc motorcycles into higher Pulsar trims.
- Bundle helmets, connectivity subscriptions where applicable, service packages and accessories to raise per-unit dealer revenue.
- Calibrate dealer allocations by city and variant to avoid buildup in premium trims before demand patterns are established.
- Track competitor financing and on-road-price gaps, especially against 125cc and 150-160cc commuter-sport models.
The counter-case
The case against this reading — not reported by the source.
The upgrade may be more defensive than demand-creating: adding ride modes, connected features and monoshock hardware raises complexity and pricing in a highly price-sensitive commuter segment, where buyers may prioritize fuel economy, reliability and monthly financing cost over premium equipment. A wider variant ladder can also create showroom confusion and cannibalize existing Pulsar variants without materially expanding Bajaj’s addressable market.
The source
First seen