Bajaj Auto targets FY28 debut for Pulsar electric motorcycle
Bajaj Auto plans its first electric motorcycle, likely under the Pulsar nameplate, for FY28. The company is expected to prioritise overseas markets before an India launch as Delhi’s planned ICE registration restrictions sharpen the case for an expanded EV portfolio.
What happened
Bajaj Auto plans to launch its first electric motorcycle, likely an electrified Pulsar, in FY28. The company will prioritize export markets before India while
Key facts
- FY28
- around 2,000 ICE motorcycles per month in Delhi
- April 2028 ICE two-wheeler registration ban in Delhi
- January 2027 ICE three-wheeler registration ban in Delhi
Why this matters
A flagship-brand electric motorcycle launch makes Bajaj a more relevant partner or target for battery, drivetrain, charging and international distribution alliances ahead of wider Indian EV adoption.
What to watch
- Bajaj disclosure of an electric motorcycle prototype, platform investment, supplier nomination or production-site allocation.
- Confirmation, timing or dilution of Delhi and other state ICE registration restrictions.
- Chetak sales growth, dealer expansion, margin trajectory and evidence that Bajaj can scale EV after-sales operations.
- Export homologation filings, distributor announcements or test sightings for an electric Pulsar.
- Battery-price trends, Indian cell-manufacturing incentives and any changes to EV subsidies, GST or import duties.
- Competitive launches and pricing from Ola Electric, TVS, Ather, Hero MotoCorp, Revolt and Chinese-led export competitors.
- Evidence that motorcycle EV financing, insurance and resale values are improving enough to support mass-market monthly-payment parity.
- Develop an electric Pulsar architecture with differentiated performance, range and thermal management rather than adapting a scooter platform.
- Use export markets to test battery leasing, financing, warranty terms and dealer service models before a scaled Indian launch.
- Build a tiered portfolio strategy: entry commuter EV, core Pulsar EV and potentially a higher-performance halo variant.
- Expand EV dealer training, diagnostic capability, spare-parts inventory and roadside support in likely launch cities and export clusters.
- Secure battery-cell, motor-controller and semiconductor supply agreements to protect launch economics and availability.
- Prepare urban-market marketing around lower operating cost and performance, while avoiding direct ICE substitution messaging until policy rules are clearer.