Bata India bets on premiumisation, targets 3,000 stores and doubled turnover in 5 years

CEO Gunjan Shah says premium footwear (Rs 1,000+) is growing twice as fast as the mass segment and now makes up 60% of Bata's portfolio. Plan: scale from 2,000 to 3,000 stores, with 80% of next 1,000 franchise-led, and push digital commerce to 20-25% of revenue.

— Source publishedFri, 29 May, 2026, 05:30 IST·First seen Fri, 29 May, 2026, 07:55 IST·Source Financial Express · BrandWagon

What happened

Bata India CEO Gunjan Shah outlines plan to double turnover in 5 years via premiumisation, digital commerce, and franchise-led expansion to 3,000 stores.

Key facts

  • 95% Q4 profit decline
  • 5% YoY revenue growth
  • 60% portfolio above Rs 1,000
  • 2,000 stores currently
  • 3,000 stores target in 3-5 years
  • 80% franchise-led for next 1,000 stores
  • digital commerce 20-25% of revenue target

Why this matters

Watch for franchise platform partnerships, premium footwear brand acquisitions, or D2C tuck-ins as Bata scales from 2,000 to 3,000 stores and pushes digital to a quarter of revenue.

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