Beauty-commerce startup Wingit joins Peak XV’s Surge 12 cohort
The Gurugram-based startup offers at-home trials of premium makeup, skincare and fragrances with beauty advisors; customers pay only for what they keep. Wingit has raised $7 Mn.
The development
Peak XV launched its twelfth Surge cohort, featuring 18 startups, including Gurugram-based beauty-commerce startup Wingit, which has raised $7 Mn. Wingit offers at-home trials of premium makeup, skincare and fragrances with beauty advisors, with customers paying only for products they keep.
The numbers
- 18 startups
- seven startups from India
- three startups in stealth mode
- $7 Mn
Why it matters to operators and investors
Wingit’s at-home trials with beauty advisors offer retailers a way to make premium beauty discovery more assisted and convenient, while customers pay only for products they keep.
What to watch next
- Launches in additional Indian cities or hiring of beauty advisors
- Disclosures of repeat rates, average basket size or trial-to-purchase conversion
- New funding or strategic investment from beauty brands or retailers
The counter-case
Wingit’s at-home trial model may be expensive to scale: advisor travel and time, product sampling, and logistics could erode margins, while customers may keep only a small share of items. The $7 million figure and Surge 12 selection indicate backing, not evidence of repeat usage or viable unit economics.