Peak XV’s 12th Surge cohort includes beauty platform Wingit among 18 startups
Peak XV selected 18 startups for its 12th Surge cohort, including Wingit, a beauty platform targeting premium Indian consumers. Surge can invest up to $5 million per startup and provides support across hiring, product development, go-to-market strategy and global expansion.
The development
Peak XV selected 18 startups for the 12th Surge cohort, including Wingit, a beauty platform targeting premium Indian consumers. Surge invests up to $5 million in a startup and provides support across hiring, product development, go-to-market strategy and global expansion.
The numbers
- 18
- 12th
- $5 million
- 2019
- more than 180
- 18 nationalities
- top 10
- over $1 billion
- nine million
- 160 countries
- more than a dozen
Why it matters to operators and investors
Track Wingit as an emerging beauty platform for potential partnership or competitive monitoring, while awaiting details on its product, launch and go-to-market plans.
What to watch next
- Wingit launch, business model, and target customer become public
- Company-specific funding amount or subsequent financing is disclosed
- Evidence of brand supply, customer retention, and repeat purchases
- Hiring pace and continued execution support from Surge
The counter-case
Wingit’s inclusion is a cohort announcement, not evidence of product-market fit, meaningful funding, or commercial traction. The stated investment ceiling is not a company-specific commitment, and the signal gives no launch details or customer metrics.