BHIM eyes feature-phone push, bank-led product distribution to lift 1% UPI share

NPCI BHIM Services plans new in-app financial services co-built with banks, OEM tie-ups to extend onto feature phones, and distribution of bank products. App transactions tripled in FY25 to 5.93 crore monthly in April 2025, with a 21.6 crore monthly target by March 2026. Profitability targeted over the next few years.

— Source publishedWed, 20 May, 2026, 19:03 IST·First seen Wed, 20 May, 2026, 19:11 IST·Source The Hindu BusinessLine

What happened

NPCI BHIM Services plans new financial services features in collaboration with banks, expansion to feature phones via OEM tie-ups, and bank product

Key facts

  • 301% transaction volume growth FY25
  • 5.93 crore monthly transactions April 2025
  • 21.6 crore monthly transactions March 2026
  • 1% market share

Why this matters

Bank co-development and OEM tie-ups open partnership lanes for feature-phone payments rails and bundled financial product distribution, particularly for players seeking rural reach via NPCI's neutral platform.

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