BHIM rolls out #AskHerAgain Mother's Day push with SoCheers, framing UPI as gesture-enabler
NPCI's BHIM App, partnering agency SoCheers, launched the #AskHerAgain Mother's Day campaign on May 14 via creator-led storytelling on Instagram and LinkedIn. Spanning fashion, food, travel, tech and lifestyle creators, the activation positions UPI payments as an enabler of thoughtful gestures rather than transactions.
What happened
BHIM App, with agency SoCheers, launched a Mother's Day campaign #AskHerAgain on May 14, using creator-led storytelling across Instagram and LinkedIn spanning
Why this matters
SoCheers' multi-vertical creator orchestration for a fintech client is a reusable template; agencies fluent in fintech-meets-lifestyle storytelling become acquisition or partnership targets.