BigBasket's large-format grocery retail push resurfaces, highlighting its omnichannel reach
Resurfacing a January 2023 report: Tata-owned BigBasket entered physical retail in 2021 and piloted a large-format supermarket in Hyderabad in December 2022, pairing self-service outlets with its online grocery network. The move aimed to widen customer access amid intensifying competition from Amazon, Reliance and Flipkart.
BigBasket is expanding offline through self-service outlets and a Hyderabad large-format supermarket pilot to build an omnichannel grocery presence, widen its India customer base and counter rising competition. Tata-owned BigBasket may pursue further funding ahead of a potential 2025 IPO.
Why this matters
The resurfaced January 2023 report follows recent signals on BigBasket's self-service, large-format stores and its Hyderabad supermarket pilot, reinforcing its offline grocery expansion alongside online delivery.
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