Blackberrys plots 70 new stores in FY27, commits ₹100 cr to design, tech and supply chain
Menswear brand Blackberrys, already at 400 exclusive stores across 150 cities and 1,200 MBOs, will add 70 stores in FY27 after opening 55 last year. A ₹100 cr outlay over 2-3 years funds design, tech and supply chain as tier-2/3 contributes 40% of business and online 10%.
What happened
Menswear brand Blackberrys plans 70 new stores in FY27 and ₹100 crore investment over 2-3 years in design, tech and supply chain, expanding via franchisee model
Key facts
- 70 stores planned FY27
- 55 stores opened last year
- 400 exclusive stores
- 150 cities
- 1,200 multi-brand outlets
- ₹100 crore investment over 2-3 years
- 40% business from tier-2/3
- 10% online contribution
Why this matters
Blackberrys' 400-store footprint plus 1,200 MBOs and tier-2/3 depth makes it a credible consolidation anchor or strategic partner for adjacent menswear, accessories, or D2C brands seeking offline distribution.