Blackberrys to open 70 stores in 2026, doubling down on Tier-2 and Tier-3 India
The menswear brand is steering its next growth leg into smaller cities, backed by a Rs 100 crore three-year investment to upgrade design, technology, and supply chain. The bet: aspirational tailoring demand is migrating beyond metros, and physical presence remains the unlock.
What happened
Menswear brand Blackberrys plans 70 new store openings in 2026, focused on Tier-2 and Tier-3 cities, and will invest Rs 100 crore over three years to upgrade
Key facts
- 70 new stores
- Rs 100 crore
- 3 years
Why this matters
The expansion signals consolidation pressure in mid-market menswear; smaller regional tailoring brands and underperforming franchise networks become more attractive tuck-in or partnership targets.