Blackberrys promotes Abhishek Sharma to Group VP – Supply Chain

Blackberrys Menswear has elevated Abhishek Sharma to Group Vice President – Supply Chain, giving him end-to-end oversight of warehousing, manufacturing, logistics, sourcing, procurement, planning and quality as the brand targets scalable growth and cost optimisation.

— Source publishedFri, 7 Aug, 2026, 11:36 IST·First seen Fri, 7 Aug, 2026, 11:39 IST·Source IMAGES Business of Fashion

What happened

Blackberrys Menswear promoted Abhishek Sharma to Group Vice President – Supply Chain, assigning him end-to-end responsibility for warehousing, manufacturing,

Key facts

  • Nearly two decades of cross-industry experience
  • Nearly seven years at Blackberrys
  • Joined Blackberrys in November 2019
  • Took on additional responsibilities in 2023

Why this matters

By placing end-to-end supply-chain control under one executive, Blackberrys appears focused on building internal operating capability first, potentially making selective sourcing, manufacturing or logistics partnerships more strategic than broad capability acquisitions.

What to watch

  • Hiring or restructuring across planning, procurement, warehouse operations, quality and logistics teams.
  • New manufacturing, sourcing or logistics partnerships, especially for fabric, tailoring, casualwear and omnichannel fulfilment.
  • Evidence of ERP, demand-planning, warehouse-management or supplier-portal investments.
  • Changes in store expansion pace, marketplace assortment or e-commerce delivery promises.
  • Management commentary on inventory turns, gross margin, markdowns, fill rates, lead times or working-capital reduction.
  • Supplier exits, production delays, elevated customer complaints or return-rate increases following cost initiatives.
  • Consolidate sourcing and procurement scorecards around fabric costs, supplier concentration, payment terms, quality rejection rates and on-time delivery.
  • Introduce integrated demand, merchandise and supply planning to reduce size-level stock-outs and end-of-season markdown exposure.
  • Rationalise warehousing and logistics partners, with greater use of regional inventory positioning for faster store and e-commerce replenishment.
  • Prioritise strategic supplier partnerships for high-volume core categories while retaining flexible capacity for seasonal fashion demand.
  • Increase quality-control checkpoints closer to production to prevent returns and rework from offsetting sourcing savings.

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