The House of Rare appoints Sorav Arora as Chief Growth Officer
Sorav Arora will join The House of Rare as Chief Growth Officer in September 2026, leading its offline business verticals. He brings senior retail experience across Pepe Jeans India, DLF Brands, Blackberrys Menswear, Benetton and Reebok.
What happened
The House of Rare appointed Sorav Arora as Chief Growth Officer, effective September 2026. Based in Bengaluru, he will lead offline business verticals, bringing
Key facts
- Effective September 2026
- Over two decades of experience
- Five years at Pepe Jeans India
- Over two years at Blackberrys Menswear
- Six years at Benetton
What changed
The House of Rare appointed Sorav Arora as Chief Growth Officer, effective September 2026. Based in Bengaluru, he will lead offline business verticals, bringing retail leadership experience from Pepe Jeans India, DLF Brands, Blackberrys Menswear, Benetton and Reebok.
Why this matters
The House of Rare’s appointment of Sorav Arora as Chief Growth Officer signals a more aggressive push to scale offline retail, with his multi-brand apparel experience likely strengthening store expansion and execution.
What to watch
- Disclosure of store-count targets, capex guidance, or city-by-city expansion plans after September 2026.
- Senior hires in retail operations, leasing, franchise management, visual merchandising, and regional sales.
- New mall leases, high-street openings, or a noticeable rise in shop-in-shop and department-store counters.
- Changes in stated store format strategy, including smaller neighborhood formats or premium experiential flagships.
- Evidence of improved offline productivity: same-store sales, sales per square foot, inventory turns, and lower discount dependence.