The House of Rare opens 6,000 sq ft Indiranagar flagship in Bengaluru
The multi-brand flagship spans two floors and brings Rare Rabbit, Rareism, kidswear and footwear labels together. It is the group’s largest Bengaluru store and second-largest nationally, supporting its planned South India expansion.
What happened
The House of Rare opened a 6,000 sq. ft. Indiranagar flagship, its largest Bengaluru store, consolidating menswear, womenswear, kidswear and footwear brands.
Key facts
- 6,000 sq. ft.
- 2 floors
- largest store in Bengaluru
- second-largest store in India
- approximately 25 stores in Bengaluru
- approximately 42 stores across India
- more than 1,100 retail touchpoints
- Rare Ones targets boys aged 04-14
- established in 2015
- Rare Ones and Rare'Z launched in 2024
- RareFore launched in 2025
Why this matters
The integrated multi-brand flagship showcases House of Rare’s platform breadth and dense Bengaluru footprint, making it a more credible partner or acquisition target in India’s branded lifestyle retail market.
What to watch
- Announcements of new House of Rare or Rare Rabbit/Rareism stores in Karnataka, Telangana, Tamil Nadu or Kerala.
- Management disclosure of store-count targets, South India revenue mix, same-store sales growth or new-format productivity.
- Evidence of further consolidation of kidswear and footwear within large-format group stores.
- Leasing activity in premium Bengaluru corridors and major South Indian malls.
- Promotional intensity, discounting and competitor openings in premium men’s and women’s apparel.
- Expansion in the company’s omnichannel services, loyalty program, delivery reach or local fulfillment capability.
- Open additional large-format House of Rare stores in Bengaluru catchments such as Whitefield, Koramangala or North Bengaluru.
- Use the flagship to test deeper category adjacencies, including coordinated footwear, childrenswear and occasionwear assortments.
- Expand South India through a mix of owned flagship stores and shop-in-shop or multi-brand touchpoints in Hyderabad, Chennai, Kochi and Coimbatore.
- Increase localized digital marketing, loyalty/clienteling and click-and-collect activity around Bengaluru to monetize the flagship’s destination role.
- Prioritize mall and high-street locations where multiple group labels can share occupancy, staffing and inventory infrastructure.