Rare Rabbit enters travel gear via Escape Plan tie-up
The House of Rare's premium apparel label Rare Rabbit partners accessories platform Escape Plan to push into travel luggage, extending its lifestyle play for aspirational Indian consumers beyond clothing.
What happened
Rare Rabbit, premium apparel brand under The House of Rare, partners with travel accessories platform Escape Plan to enter the travel gear category, extending
Why this matters
Escape Plan's tie-up with Rare Rabbit validates accessories platforms as scalable partners for apparel brands, opening a template for similar co-branded category entries or eventual consolidation plays.