Blenders Pride rolls out 'Reserved Experiences' sensory dining across 10+ Indian cities
Pernod Ricard's Blenders Pride is partnering with Chef Kunal Kapur on a multi-sensory dining platform spanning Kolkata, Chandigarh, Gurgaon, Jaipur and beyond, betting on premiumisation and consumer appetite for immersive formats over conventional F&B.
What happened
Pernod Ricard's Blenders Pride is rolling out 'Reserved Experiences', a multi-sensory dining platform with Chef Kunal Kapur, across 10+ Indian cities, tapping
Key facts
- 10+ activations planned
Why this matters
Watch for white-space partnerships between premium spirits and celebrity chefs/hospitality groups—10+ city scale suggests a repeatable IP worth licensing or acquiring downstream.