Pernod Ricard's Blenders Pride Water rolls out 'Reserved Experiences' across Jaipur, Kolkata, 10+ markets

Blenders Pride Packaged Drinking Water launches a multi-sensory cultural platform curated with Chef Kunal Kapur, scaling activations across 10+ key Indian cities to deepen premium consumer engagement and reinforce surrogate brand visibility.

— Source publishedWed, 20 May, 2026, 17:12 IST·First seen Wed, 20 May, 2026, 17:25 IST·Source The Hindu BusinessLine

What happened

Pernod Ricard's Blenders Pride Packaged Drinking Water launches 'Reserved Experiences', a multi-sensory cultural platform curated with Chef Kunal Kapur. The

Key facts

  • 10+ activations

Why this matters

Watch for partnership opportunities with culinary talent and experiential agencies as beverage majors deepen surrogate platforms across Tier-1 Indian metros.