Blue Tyga scales India's first UPF 50+ sunscreen jacket category, eyes Rs 150 Cr

Bootstrapped D2C techwear brand Blue Tyga, founded 2023, is moving beyond digital into multi-brand outlets and kiosks across Bangalore and Pune. Backed by Intertek-certified UPF 50+ apparel blocking 98% UV and a Milind Soman collaboration, the brand is targeting Rs 150 crore in revenue.

— Source publishedFri, 29 May, 2026, 15:48 IST·First seen Fri, 29 May, 2026, 16:02 IST·Source YourStory

What happened

Bootstrapped D2C techwear brand Blue Tyga, founded 2023, scales India's first sunscreen jacket category with UPF 50+ certified apparel. Expanding from digital

Key facts

  • UPF 50+
  • 98%
  • Rs 150 crore

Why this matters

Blue Tyga's category-creator status in UPF 50+ apparel makes it a strategic tuck-in for legacy apparel or sun-care players seeking a credentialed entry into India's functional clothing whitespace.