BlueStone to more than double stores to 705, workforce to 4,000 by FY2030
Prosus-backed jewellery chain BlueStone plans to expand its store count from 340 to 705 and grow headcount from 2,100 to 4,000 by fiscal 2030, tilting toward high streets amid a premium mall shortage. Three-fourths of new stores will sit on high streets as it targets ₹12,000 crore revenue.
What happened
Prosus-backed jewellery chain BlueStone plans to more than double stores to 705 and nearly double its workforce to 4,000 by FY2030, focusing on high streets
Key facts
- 705 stores from 340
- revenue to ₹12,000 crore ($1.25 billion) by FY2030
- ₹2,342 crore in FY2026
- workforce to 4,000 from 2,100
- three-fourths of new stores on high streets
- 90% of quality malls presence
Why this matters
BlueStone's high-street tilt amid a premium mall shortage reshapes the organized jewellery landscape, creating partnership, real-estate, and competitive-response openings for rivals and suppliers.
What to watch
- Quarterly net store additions vs pace needed for 705 by FY2030
- Same-store sales growth and revenue-per-store trajectory
- Gold price volatility and its hit to gross margins and inventory value
- Fresh funding rounds or IPO signals from Prosus-backed cap table
- Competitor high-street expansion announcements (Tanishq, CaratLane, Kalyan)
- Attrition and productivity metrics as headcount scales past 3,000
- Aggressive high-street lease signings in tier-1 and tier-2 metros through FY26-FY27
- Hiring surge for store staff, gemologists and regional supply-chain roles toward 4,000 headcount
- Capital raise or Prosus follow-on funding to underwrite capex and inventory build
- Marketing push to lift brand recall against Tanishq/CaratLane on high streets
- Investment in inventory financing and gold-on-lease arrangements to manage working capital