BlueStone eyes 705 stores and ₹12,000 Cr revenue by FY30, betting big on high streets
The omnichannel jewellery retailer plans to nearly double its footprint from 340 to 705 stores and grow its workforce from 2,100 to 4,000. With 75% of new outlets slated for high streets amid a Grade A mall shortage, BlueStone is echoing Tanishq's playbook to lift revenue from ₹2,342 Cr in FY26.
What happened
Jewellery retailer BlueStone plans to nearly double stores to 705 and hit ₹12,000 cr revenue by FY30, opening 75% of new outlets on high streets amid India's
Key facts
- 340 to 705 stores
- workforce 2,100 to 4,000
- revenue ₹2,342 cr FY26 to ₹12,000 cr FY30
- 75% stores on high streets
- 110 million sq ft Grade A mall space
- luxury market $12.1bn 2025
Why this matters
The high-street pivot amid Grade A mall scarcity and a Tanishq-mirroring strategy signals BlueStone consolidating omnichannel jewellery share, worth tracking for partnership or competitive-response moves.
What to watch
- Quarterly same-store sales growth vs new-store cannibalization
- Gold price swings and their hit to margins and consumer demand
- Store maturation curve — time to breakeven per new outlet
- Tanishq/CaratLane competitive response on high streets
- Fresh funding rounds or debt raises signaling capex intensity
- Lock high-street real estate leases in tier-1/tier-2 metros ahead of competitors
- Ramp franchise or FOFO models to fund store expansion without full capex burden
- Scale hallmarking, inventory, and gold-hedging infrastructure for 2x footprint
- Recruit and train ~1,900 new staff with standardized store playbook