Zen Diamond names Rushina Shah VP to drive 100-store India push by 2030
Turkish heritage jeweller Zen Diamond appoints Rushina Shah as VP Business Development to scale from 7 to 100 Indian outlets by 2030, with 20+ franchise stores targeted by 2026. Backed by ₹100 cr investment, a Mumbai manufacturing unit and 5 lakh-piece annual capacity, the brand targets the everyday-luxury segment in a $8.7bn market growing 9%+ CAGR.
What happened
Zen Diamond appoints Rushina Shah as VP Business Development to drive India expansion to 100 stores by 2030. Turkish heritage brand has 7 stores, ₹100 cr
Key facts
- 100 stores by 2030
- 7 Indian outlets
- 450+ stores across 22 countries
- ₹100 crore invested
- 5 lakh pieces annual capacity
- price from ₹16,000 avg ₹1.5 lakh
- $8.7bn diamond market
- 9%+ CAGR
- 20+ franchise outlets by 2026
Why this matters
Zen Diamond's India scale-up creates a near-term partnership window for franchise operators, mall developers and gold-financing players, while regional everyday-luxury jewellers should reassess their moat before Turkish heritage branding lands at 100 doors.