Bombay Shaving Company Revises Switch4 Ad After Delhi HC Direction

Bombay Shaving Company has revised its Switch4 commercial following a Delhi High Court direction in a product-disparagement dispute with Gillette India. The court recorded BSC’s compliance, while Gillette may separately challenge the revised advertisement.

— Source publishedThu, 17 Sept, 2026, 19:33 IST·First seen Thu, 17 Sept, 2026, 19:53 IST·Source Inc42

What happened

Bombay Shaving Company revised its Switch4 advertisement after a Delhi High Court direction in its product-disparagement dispute with Gillette India. The court

Key facts

  • Switch4
  • 2024
  • February 2026
  • Sensi Smart 3

What changed

Bombay Shaving Company revised its Switch4 advertisement after a Delhi High Court direction in its product-disparagement dispute with Gillette India. The court recorded compliance, while Gillette may separately challenge BSC’s new commercial.

Why this matters

Comparative grooming campaigns now carry higher legal-review and continuity risk, making substantiation and contingency creative essential before launch.

What to watch

  • Gillette India filing or publicly signaling a challenge to BSC's revised advertisement.
  • Delhi High Court observations defining what changes satisfy the product-disparagement concern.
  • ASCI complaints or rulings involving grooming-category comparison, shaving-performance or competitor-reference claims.
  • BSC pausing, reducing or replacing Switch4 media placements after the revision.
  • Other FMCG or grooming brands altering comparative campaigns, disclaimers or product-demo formats.

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