100Days.co targets ₹5,000–6,000 crore GMV in three years as it scales brand partnerships
The Bombay Shaving Company founders’ digital-commerce venture manages about ₹700 crore in GMV across 20 brands. It is expanding D2C, marketplace, warehousing and quick-commerce services, including work with Palmolive, and aims to grow managed GMV sharply over the next three years.
What happened
100Days.co, founded by Bombay Shaving Company’s founders, is scaling its D2C, e-commerce, warehousing and quick-commerce services. It manages about ₹700 crore
Key facts
- 20 brands currently managed
- ₹700 crore GMV currently managed
- ₹5,000-6,000 crore GMV target
- 3-year target horizon
- 55 employees
- Consumers shop more than 3.5 times on quick commerce
- Delivery in under 4 days nationwide
Why this matters
Consumer-brand owners seeking faster digital growth may view 100Days.co as a strategic partner or acquisition target, given its multi-channel capabilities and expanding roster of managed brands.
What to watch
- Announcement of major new enterprise brand mandates, especially multi-category FMCG or personal-care clients.
- Number of brands managed rising beyond 20 and evidence that existing clients are expanding across D2C, marketplaces and quick commerce.
- Reported managed GMV run-rate, take rate, revenue growth and any disclosure of EBITDA or contribution-margin performance.
- Warehouse openings, logistics partnerships, fulfillment-service launches or signs of inventory financing requirements.
- Quick-commerce partnerships and brand sales outcomes on Blinkit, Zepto, Swiggy Instamart and similar platforms.
- Client concentration indicators, contract renewals and whether Palmolive converts into a broader or longer-term engagement.
- Hiring in enterprise sales, performance marketing, supply chain, data science and marketplace operations.
- Evidence that brands are consolidating digital-commerce vendors rather than bringing operations in-house.
- Add enterprise sales and category-specialist teams targeting FMCG, beauty, wellness, food and household brands.
- Expand warehouse, fulfillment and returns-management capacity in major metros while using partners for lower-density markets.
- Build stronger quick-commerce operating capabilities across catalog onboarding, availability, promotions and retail-media measurement.
- Use the Palmolive engagement and other anchor accounts as case studies to win multi-year, multi-channel mandates.
- Develop proprietary reporting, demand forecasting and marketplace-ad optimization tools to defend fees and improve client retention.
- Choose between asset-light orchestration and selective inventory/fulfillment ownership; the latter can accelerate GMV but increases working-capital and execution risk.