Bombay Shirt Company blends cafés and grooming into stores, plans 10 new doors this year
BSC is rolling out The Den, an experiential format pairing made-to-measure menswear with coffee and grooming services. The brand operates 35 stores, produces 1,000-1,500 garments/day at a ₹4,500 ASP, and claims 70% repeat customers as it leans into engagement-led retail.
What happened
Bombay Shirt Company is reimagining retail through The Den format, blending made-to-measure menswear with cafés and grooming services. Operating 35 stores with
Key facts
- 35 stores
- 10 new stores
- 1000-1500 garments/day
- ₹2,500-₹15,000 price range
- ₹4,500 ASP
- 70% repeat customers
Why this matters
BSC's move toward lifestyle-anchored retail at 35+ stores positions it as a consolidator candidate in fragmented premium menswear—watch for partnership or stake plays from cafe chains, grooming brands, or omnichannel apparel platforms.