Bombay Shirt Company opens 2,500 sq ft Chennai flagship 'The Den' with in-store café

Mumbai-founded custom menswear label debuts its Chennai flagship on Khader Nawaz Khan Road, blending bespoke and ready-to-wear with a KUP Coffee Roasters café and gelato bar—doubling down on experiential retail in South India.

— Source publishedMon, 8 Jun, 2026, 15:58 IST·First seen Mon, 8 Jun, 2026, 15:59 IST·Source IMAGES Business of Fashion

What happened

Bombay Shirt Company opened a 2,500 sq ft Chennai flagship called 'The Den' on Khader Nawaz Khan Road, featuring custom and ready-to-wear menswear alongside an

Key facts

  • 2,500 sq ft
  • 2012

Why this matters

The KUP Coffee Roasters tie-up inside The Den is a low-capex co-branding template worth watching for premium retail partnerships and potential cross-category flagship plays in Tier-1 metros.