Campus Activewear opens redesigned store concept in Delhi, targets 60+ NCR outlets
Campus Activewear has launched a 1,640 sq. ft. lifestyle-led store format in Roop Nagar, Delhi. The footwear brand operates 311 exclusive stores nationally and 41 in Delhi NCR, where it sees capacity for more than 60 outlets over time.
What happened
Campus Activewear launched its redesigned lifestyle-led store concept at a 1,640 sq. ft. Roop Nagar outlet in Delhi. The brand operates 311 Indian exclusive
Key facts
- 1,640 sq. ft.
- 311 exclusive stores across India
- 41 stores in Delhi NCR
- over 60 potential stores in Delhi NCR
What changed
Campus Activewear launched its redesigned lifestyle-led store concept at a 1,640 sq. ft. Roop Nagar outlet in Delhi. The brand operates 311 Indian exclusive stores and sees Delhi NCR, where it has 41 stores, supporting more than 60 stores over time.
Why this matters
Campus is using a 1,640 sq. ft. lifestyle-led Delhi format to refresh its store experience while building toward 60+ outlets across NCR.
What to watch
- Number and location of Delhi NCR openings over the next 6-12 months.
- Management disclosure on redesigned-store sales density, conversion, average selling price and payback period versus legacy stores.
- Growth in exclusive-store count relative to multi-brand retail and e-commerce channels.
- Evidence of store cannibalization in established Delhi NCR clusters.
- Comparable expansion announcements by value-footwear competitors and mall/high-street rental inflation.