CCPA fines Storia, English Oven ₹1 lakh each for misleading '100%' label claims
India's consumer watchdog penalised Storia Foods and Mrs Bectors' English Oven ₹1 lakh each for misusing '100%' on coconut water, juices and whole wheat bread. Brands must scrub claims from packaging, websites and platforms including Amazon, Flipkart, BigBasket, Blinkit, JioMart and Zepto.
What happened
Storia Foods and Beverages · CCPA fined Storia Foods and Mrs Bectors (English Oven) ₹1 lakh each for misleading '100%' claims on coconut water, juices and whole
Key facts
- ₹1 lakh
- 9.6 per cent
- 87 per cent
- 50 lakh views
Why this matters
Diligence on packaged food targets must now include a label-claim and CCPA-exposure review, as forced relabeling across packaging and quick-commerce platforms can erode brand equity and delay post-deal integration.