CCPA fines English Oven, Storia ₹1 lakh each over misleading '100%' label claims
Consumer regulator penalised Mrs Bectors-owned English Oven and Storia Foods ₹1 lakh each for '100%' claims unsupported by product reality — 87% whole wheat in bread, 9.6% coconut water concentrate in juice. Both ordered to scrub the claim from packs, websites and digital channels, raising compliance risk for label-led FMCG marketing.
What happened
Mrs. Bectors Food Specialities · CCPA fined Mrs Bectors (English Oven) and Storia Foods ₹1 lakh each for misleading '100%' claims on bread and juice products,
Key facts
- ₹1 lakh penalty each
- 9.6% coconut water concentrate
- 87% whole wheat flour
Why this matters
Diligence packs for packaged-food targets must now include a claims-substantiation review and CCPA exposure log, since pending label orders translate into rework capex, channel takedown costs, and potential indemnity carve-outs at signing.