CCPA fines Storia Foods, English Oven Rs 1 lakh each over misleading '100%' label claims
Consumer regulator CCPA penalised Storia Foods (coconut water, juices) and Mrs. Bectors' English Oven (whole-wheat bread) Rs 1 lakh each for misleading '100%' claims, ordering immediate withdrawal from packaging, brand websites and e-commerce platforms including Amazon, Flipkart, BigBasket, Blinkit, JioMart and Zepto.
What happened
CCPA fined Storia Foods and English Oven maker Mrs. Bectors Rs 1 lakh each for misleading '100%' claims on coconut water, juices and whole-wheat bread, ordering
Key facts
- Rs 1 lakh
- 9.6%
- 87%
- 50 lakh views
Why this matters
Diligence checklists for F&B targets should now stress-test '100%', 'natural', and 'pure' claims against CCPA precedent, as latent labelling liabilities and rebranding capex can materially shift deal economics.