CCPA fines Mrs Bectors, Storia ₹1 lakh each for misleading '100%' claims
Consumer regulator penalised Mrs Bectors Food Specialities and Storia Foods ₹1 lakh apiece for deceptive '100%' labelling on atta bread, coconut water and juices. Bectors' whole-wheat bread carried just 87% whole-wheat flour. CCPA ordered claims pulled from packaging and digital platforms.
What happened
Mrs. Bectors Food Specialities · CCPA fined Storia Foods and Mrs Bectors ₹1 lakh each for misleading '100%' claims on coconut water, juices and atta bread,
Key facts
- ₹1 lakh
- 87% whole-wheat flour
- 100%
Why this matters
Diligence on packaged-food targets must now include a label-claim substantiation review, as CCPA orders create contingent liabilities and packaging rework obligations that affect deal value.