CCPA fines Storia, English Oven ₹1 Lakh each over misleading '100%' juice claims
Consumer regulator ordered immediate withdrawal of '100%' branding from coconut water and juice SKUs across packaging, brand sites and quick-commerce platforms including Blinkit, Zepto and JioMart, after labels disclosed as little as 4% pomegranate and 9.6% coconut water concentrate.
What happened
CCPA fined Storia Foods and Mrs. Bectors (English Oven) ₹1 Lakh each for misleading '100%' claims on coconut water and juice products, ordering immediate
Key facts
- ₹1 Lakh fine
- 4% pomegranate juice concentrate
- 12% apple juice concentrate
- 16% mango pulp
- 9.6% coconut water concentrate
Why this matters
Diligence on beverage targets must now stress-test every front-of-pack claim against actual concentrate percentages, as CCPA precedent creates retroactive liability and forced rebranding risk across e-commerce SKUs.