CCPA fines Storia Foods, English Oven ₹1 lakh each over misleading '100%' claims
India's consumer watchdog penalised Storia Foods and Mrs Bectors' English Oven ₹1 lakh each for deceptive '100%' claims on coconut water, juices and atta bread. Both directed to scrub the claims from packaging, websites and digital platforms immediately, raising the bar for clean-label marketing.
What happened
CCPA fined Storia Foods and Mrs Bectors' English Oven ₹1 lakh each for misleading '100%' claims on coconut water, juices and atta bread. Companies directed to
Key facts
- ₹1 lakh
- 9.6%
- 87%
- 100%
Why this matters
Diligence on F&B targets must now include claim-substantiation files and CCPA exposure, as mislabelling liabilities and forced repackaging can erode brand equity and post-close synergies.