CCPA fines Mrs Bectors, Storia ₹1 lakh each for misleading '100%' label claims
Consumer regulator penalised Mrs Bectors Food Specialities and Storia Foods ₹1 lakh apiece for unsubstantiated '100%' claims on atta bread, coconut water and juices. Brands must scrub the wording from packaging, websites and digital assets immediately under the Consumer Protection Act, 2019.
What happened
Mrs. Bectors Food Specialities · CCPA fined Storia Foods and Mrs Bectors ₹1 lakh each for misleading '100%' claims on coconut water, juices, and atta bread,
Key facts
- ₹1 lakh
- 87% whole-wheat flour
- 100% claims
Why this matters
Diligence on packaged food targets must now include a claims-substantiation review, as CCPA's pattern of action creates contingent rework liabilities and brand-equity exposure for acquirers.